As U.S. President of MAGNA, IPG Mediabrands’ centralized investment and intelligence division, Dani heads up both of the agency’s core competencies:

– Investment – She serves as the chief media buyer for all of IPG Mediabrands, negotiating with media partners on behalf of UM and Initiative clients.

– Intelligence – She oversees the agency’s highly-regarded suite of studies (ad spending forecasts, media trials, media economy reports, etc.).

Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey where she worked on a variety of clients including Warner Lambert, Sprint, DeBeers, Domino’s Pizza, Warner Bros. and Block Drug. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency.

Her tenure at MAGNA began as EVP, Integrated Investment in 2016, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients, working with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW, and with Initiative’s on brands like Amazon, Merck and Liberty Mutual.

A bold industry leader who continually redefines how media buying is conducted, Dani has been a constant force of positive change. She has advocated for moving clients’ upfront cycles from broadcast year to calendar, designed numerous innovative media partnerships and continuously tests new forms of data-driven media buys to ensure her clients receive the best efficiencies in the marketplace.

Dani has been recognized with a few industry achievements including being named a 2022 Adweek Media All Star, and in 2011, Dani was one of 20 recipients of AWNY’s Working Mothers of the Year Award.

Since joining MAGNA Canada in April 2020 as VP, Investments, Leanne has brought extensive value to our investment practice, creating, negotiating, and implementing partnerships. Before joining Mediabrands, she held senior investments roles at Dentsu and Publicis in Canada.

Kathy Doyle serves as EVP, Local Investment at MAGNA. In this newly-created role, Kathy is responsible for the management and coordination of senior investment leads across IPG Mediabrands’ portfolio of agencies and driving MAGNA’s local go-to-market proposition.   A 24-year veteran within the IPG Mediabrands network, Kathy most recently served as EVP, Managing Partner at UM. In this role, Kathy oversaw all local activity for a full roster of clientele including ALDI, BMW, FCA, Coca-Cola and Sony Pictures Entertainment.Highly regarded and respected throughout the industry, Kathy is affiliated with a multitude of associations such as the 4As, Nielsen and the Television Bureau. She is the recipient of the Truth Well Told Award for her tremendous work in managing the local General Motors business for 10 years and in 2015, was named Working Mother of the Year by She Runs It (formerly Advertising Women of New York). Kathy is also a 2016 recipient of the IRTS Hall of Mentorship Award.

Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 18 years, but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President.With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more holistic view of future trends affecting the marketplace. A big believer in efficiency, he has worked hard to improve data processes and yield key insights more quickly. With his commitment to staying ahead of the fads, he has worked closely with his colleagues at the IPG Media Lab to understand consumers’ interaction with technology. Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations.Brian represents MAGNA at many major conferences and panels including the Media Research Council’s Television and Internet Committees and the CIMM Cross-Platform Working Committee. He has a zest for the written word and applies his literary talents to marketing related articles and reports.

As EVP, Strategic Investment in the U.S., Allie is responsible for leading MAGNA GLOBAL’s go-to-market proposition, working with MAGNA’s intelligence and forecasting teams and in close partnership with IPG Mediabrands’ agency-based investment teams. In addition, Allie leads negotiations on behalf of clients and creates strategic partnerships with key media owners and platforms.Allie has actually boomeranged back to IPG Mediabrands. She spent seven years at UM and J3 starting in 2006, where she was SVP, Managing Director, leading Johnson & Johnson’s TV business. With FCA’s win in 2009, Allie transitioned to lead the team’s Investment practice focusing on all video and publishing efforts. She then went on to Starcom MediaVest Group, as SVP, Managing Director, where she led investment across some of the world’s largest brands including Proctor & Gamble and Samsung. Allie’s career in media spans over 25 years at media agencies including Lowe & Partners, J.Walter Thompson and Mediacom, building up experience over a wide-variety of categories.

Vincent Létang has been a recognized international researcher, expert and consultant on media industry and 
global advertising market trends for 25 years, on both sides of the Atlantic. Vincent is currently EVP, Director of Global Forecasting. He has been leading MAGNA’s global market research and forecasting units, in New York, since 2011, supervising the research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the Programmatic Report.Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including the European Interactive Advertising Bureau (IAB Europe), Sony, Ofcom and the European Commission. Prior to that he led media/telecom research at BIPE in Paris. Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc. Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.

Joy Profet is Head of Growth and Operations at MAGNA where she is responsible for overseeing marketing and growth to bring the MAGNA offering and capabilities to Mediabrands agencies and clients, IPG affiliate partners and intelligence subscribers. Joy was most recently a Partner and Chief Operating Officer at Kind Capital, an impact investing firm compelling greater capital and diversity in the education, healthcare, environmental sustainability and financial technology sectors. A consummate advocate of social equity, Kind Capital endorses and evangelizes the importance of environmental, social and governance integration across private, philanthropic and capital industries.Prior to Kind Capital, Joy was Chief Operating Officer (COO) of Essence Communications, with responsibility for the brand’s financial, planning and administrative functions. As COO, Joy also partnered with the leadership team to design and execute Essence’s global strategic vision across all media platforms and had direct management of live experiences. With an established track record of success in growth outcomes, Joy’s collaborative work style and rigorous performance management, allow her to accomplish short- to long-range growth goals and objectives. Prior to joining Essence, Joy was Vice President of Business Development for NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. At NBC Universal’s Business Development group, Joy focused on providing acquisition recommendations, negotiations, structuring and deal-execution primarily for the station distribution, content and filmed entertainment divisions.

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Kevin is the Head of Magna for the EMEA region, and is responsible for managing Mediabrands’ media investment strategy for the region. Kevin’s role covers areas such as client partnerships, media standards, International trading, and he is heavily involved in the brokering and operationalising of the IPG global partnership approach. He is responsible for working with the local Magna leads in each market to ensure a consistent and forward facing approach to the ever changing world of media investment. Kevin brings 25 years of planning, buying and trading experience to his role, and has worked across multiple disciplines and client sectors in his previous roles at ITV and Zenith Optimedia. Kevin lives just outside of London with his wife and son.

Krzysztof Badziak is responsible for media buying strategy and negotiations in Poland. He has held his current position since 2008, when he also became Member of the Board in MAGNA Global Poland. Prior to that Krzysztof worked in the agency as Buying Director. Earlier in his career he gained experience as Account Manager for MEC and whilst working for WPP, he also co-established Maxus in Poland. Krzysztof graduated from Nicolaus Copernicus‎ University with a Master of Arts degree in Social Studies.

Manuel joined MAGNA as General Manager in April 2015. In his new role, he will be responsible for promoting and developing the competitive position of MAGNA in the Spanish market, across all media channels.

Manuel has over 15 years of experience in the advertising market, both in business management and negotiation and media buying.
Manuel started his career in the sales department of Mediaset, a leading media group in Spain. Later he became part of the media planning group as head of trading in Barcelona.

Before joining MAGNA, Manuel was the head of trading at Havas Media Group in Spain, where he led the strategic negotiation for the entire group, overseeing a volume of $1billion in media billings.

Manuel graduated in law from the University of Murcia, and later studied an MBA at the Instituto de Empresa in Madrid.

Manuel has lived in Madrid, Barcelona and Dublin.

As Media Business Director and a member of the IPG Mediabrands board, Natália Júlio is the pioneer of the MAGNA role in Portugal. With a long and solid experience in media and communication, she is now leading the development of a broader strategic approach to media partners, on the scope of IPG Mediabrands agencies.

Prior to this challenge, Natália had been the Managing Director of BrandConnection Portugal, the IPG brand she launched in 2001 and conducted as one of the most creative and innovative media agencies in the market. Under her guidance, BrandConnection was awarded several prizes including the Most Efficacy Agency in 2006, several Portugal Effies Awards, annual Creative Club Awards and the Best Media Agency in 2010.

When appointed to launch BrandConnection in the Portuguese market, Natália already had extensive experience in both media and creative agencies. Her first contact with the ‘agencies world’ was in 1985, in the new media research department at Ogilvy&Mather. After this initial experience, she moved to FCB, where she was the Media Director. Then she had the chance to ingress in Initiative, where she stayed until 2001 as Client Service Director.

Laszlo has been with MAGNA since 2010. With 20 years of experience in both media sales and buying, he is responsible for all media buying activities in Hungary. As a leader of the MAGNA and the Negotiation team, the scope of his duties is to retain existing clients and win new businesses. Today MAGNA is the number 2 buying group in Hungary and is in a lead position to support IPG Mediabrands’ agencies. The number one priority is to ensure the best possible price and quality for MB’s clients. Laszlo has been a member of the IPG Mediabrands’ Board since 2015.

As Head of MAGNA UK, Richard oversees all media investments across UM and Initiative clients. Working with a team of negotiators across the two agencies he is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

Prior to taking on the MAGNA role, Richard was Managing Partner, Investment, at UM having worked his way up through the TV buying team. His entry point into media was at ITV, UK’s largest TV company.

Richard works and lives in London with his wife and two children.

Andreas has been working for IPG Mediabrands for 8 years and is Managing Partner for MAGNA. He is responsible for all media buying and trading related activities at UM, as well as all digital related negotiations for the wider Mediabrands network.

With 21 years of experience in media agencies, Andreas joined the IPG network from GroupM and Mindshare. Over his 13-year tenure at those agencies, he built up his comprehensive know-how in controlling, media planning, TV implementation planning and finally in leading the digital media buying.

Andreas is an excellent negotiator and prides himself in his innovative ways of handling, buying and optimizing media buying. An innovative employee who can be trusted, Andreas is considered is an inspiring colleague to IPG Mediabrands’ employees and he always maintains excellent relations with media vendors and clients.

Andreas works and lives in Frankfurt with his wife, two children and their pet dog.

As Managing Director of MAGNA and a board member in Belgium, Julie has a global view for all media investments at IPG Mediabrands. Her main focus is to drive the media investments for all IPG Mediabrands’ clients, whilst delivering maximum value with the best quality. Julie heads up a team of 40 people, who are in charge of tactical planning, buying and negotiations. Her main focus for the future is to drive media evolution throughout the agency and her team.

Julie began her career 15 years ago as TV Buyer at UM, before evolving as head of TV & Audiovisual. Prior to taking the MAGNA role, she was Trading Director at Zenithoptimedia, which strengthened her negotiation skills and the value role she plays for global clients. Julie works and lives near to Brussels with her husband and 2 children.

Karla has been a part of IPG Mediabrands since 2012 and leads MAGNA regionally in Latin America. She is the subject matter expert on trading and accountability for all markets within the region with a clear focus on generating value within a competitive, innovative and transparent environment for IPG advertisers.

Juan Pablo has more than 24 years of experience in the advertising and media industry, having worked for the investment sector. He joined Mediabrands in 2018 as Director of MAGNA, Mexico. In this role, he has managed to develop a collaborative workflow across the network agencies, while contributing to the implementation of new strategies, such as the digital excellence Hub, supply tracker and gaming strategy.

With vast experience based on media buying and negotiation, Karina studied advertising and leads Magna Argentina. She is focused on generating and delivering value for all IPG Mediabrands clients.

Catalina is an advertising professional and holds an MBA in Marketing and Business. She has more than 14 years of experience across the Ecuadorian advertising market. She’s been part of IPG for 4 years, first as a planner and account coordinator. She is currently serving as Director of MAGNA, Ecuador.

“Curiosity is part of my daily life. Every single moment brings a kind of surprise, which allows me to learn something new, something special and different, where passion and confidence can play a key part in building relationships.”

With studies in international business and specialization as an advertising media analyst, Alejandra Miranda has led the strategic planning and account service teams for key clients in the fast-moving consumer goods industry, both in Uruguay and Argentina. Her expertise extends to commercial, clients services, negotiation and human management areas.

Francisco Muñoz is the Director of Negotiation and Investment, MAGNA Chile. Having graduated from the University of Santiago, Francisco is an advertising professional with more than 25 years of experience, mainly in the area of Negotiation and Media Planning. He has led account teams for best-in-class clients within the Chilean market, such as Entel, Falabella and Cencosud, among others.

With over 18 years of experience in media and communication, managing clients in different market segments, Gastón has been leading Initiative Peru as managing director. He now takes on the role of Magna director for Peru.

Gurpreet leads the strategic investment & trading function for Mediabrands in Asia. He took up the regional lead role for MAGNA in 2012 when MAGNA was being redefined with a new vision, new practices and new global/regional leadership. Since then he has been instrumental in successfully setting up a cohesive network of trading teams across all markets in Asia, significantly improving buying performance of key clients, making significant contribution in improving the agency’s programmatic trading offer through key strategic partnerships & achieving a superior trading practice for Mediabrands in Asia.

Prior to his role at MAGNA, Gurpreet was General Manager of Mediabrands Malaysia for 5 years where he was part of the core team which led Malaysia’s explosive growth by 3 times in 4 years moving from the No. 8 to No. 2 position in the market. As part of his general management role, he was also leading the trading function for Malaysia & managed some diversified services as well.
Before Mediabrands Malaysia, he was General Manager at FCB Malaysia heading the media department for 2 years. Prior to that, he was heading the FCB Lodestar Media team in Delhi, India.

Throughout his career, Gurpreet has experienced all facets of advertising working across multiple functions in full service & media specialist agencies. This helped him build multiple skills & a holistic perspective in his thinking.

Gurpreet has studied in MICA, India’s top communication school after his post-graduation degree in pure sciences.

He lives in Kuala Lumpur with his wife & son but travels the whole world for business & pleasure.

With more than 30 years industry experience Kozo first joined McCann Erickson Japan in 1992. In May 2013, he was appointed to SVP, Chief Buying Officer and later promoted to the position of CEO Trading. In April 2017, he was appointed to Chief Operating Officer of Mediabrands Japan and Head of MAGNA, where his strong media partner relationships provide an advantage to negotiate the best possible media deals for its clients on a sustained basis.

Arun is armed with more than 20 years of industry experience on both the client and media agency sides of the business. An alumni of MICA (1994-96), Sharma started his career working across leading agencies handling blue chip accounts such as J&J, Coca-Cola, Gillette, L’Oreal, and Nestle to name a few. In 2003, Arun moved to the client’s side and joined Airtel, the No. 1 telecom service provider in India where he eventually left his position as Airtel VP Marketing - Head Media, to join the Mediabrands agency Initiative as Vice President in 2014. In his current role, Arun leads the Delhi Office as Chief Operating Officer and Managing Director of Magna.

Hema Malik is a media veteran of over 24 years. She is currently the Managing Director of Magna Global in India and also the COO of Lodestar UM, where managing media responsibilities across a diverse set of clients like Coca-Cola, Samsung, BMW, Gillette, Reckitts Benckiser, Airtel, Zomato, Tata Docomo to name a few have provided extensive experience in brand building, innovation, media planning and buying. As the Managing Director of Magna Global in India, Hema drives the reputation of Magna as the trusted global source for predicting the future of media value, economic data, media and consumer consumption trends.

Venkatesh currently leads the intelligence practice at MAGNA in India. Venkatesh’s responsibilities are to liaise with other South Asian markets to extend the footprint of MAGNA Intelligence. He is also responsible for research procurement and fronts pricing during new business acquisition in the region.

Prior to his current role at MAGNA, he was heading procurement for ITC - one of the largest advertisers for IPG Mediabrands. He was part of senior management and played a critical role in devising procurement strategy for the agency.

Preceding this as Head of CTG at Group M, Venky was accountable for over 40% of the trading in the Southern part of India.

Venky’s 28 years of experience across manufacturing, banking & advertising has seasoned him to embrace change, build open & honest relationships and be determined & passionate to do more with less.

In her 18 years with the Mediabrands network Kanokwan has gained experience across a number of core categories from Finance to FMCG. Following 15 years communication planning across media agencies Initiative and UM in Thailand, Kanokwan gained an in-depth specialized knowledge of the market, clients and business operations which led to her ascension to role of Managing Director for MAGNA Thailand. As Managing Director of MAGNA Thailand, Kanokwan has consistently demonstrated her strength in negotiation, partnerships, and consulting across key global accounts such as Nestle, Johnson & Johnson, BMW, Air Asia, and Telenor, as well as local clients with key global and local media owners.

May joined MAGNA in 2015 where she currently leads the media investment negotatiation across the Mediabrands agencies in market. Bringing more than 21 years industry experience across various roles and categories within the Mediabrands network, May first joined UM in 2000 as Buying Head for the Johnson and Johnson AOR account, in addition to working across Coca-Cola, and the local pharmaceutical company Unilab.

As the Head of MAGNA Singapore, May Wong works closely with clients and the agency’s Business Teams to maximise media and marketing investment utilizing insights, forecasts and strategic relationships with industry and media partners to provide clients of IPG Mediabrands Singapore with a competitive marketplace advantage. Prior to the MAGNA role, May Wong lead a Business team at IPG Mediabrands Singapore from 2012-2017. Her account management experience spanned across multiple categories, including but not limited to Travel, Tourism, Telecommunications, Internet, MICE, Luxury Fashion & Lifestyle, Automobile, Government, and FMCG. A Bachelor of Science graduate from the University of London, May Wong has worked in other local and international media agencies as well as taking a Research position at MediaCorp, the leading broadcaster of Singapore, in the early phase of her career.

Nick Durrant is the Managing Director of MAGNA Australia. He has more than 25 years of media experience ranging from strategy and client management to investment. He brings a unique strategic approach to media investment and is heavily focused on transforming current market practice to a far more future focused approach harnessing the trends we now see particularly around addressability. Nick is a passionate advocate for data-driven decision making and has spearheaded many initiatives that have given better, faster data to our investment community.Prior to his role at Magna Nick was the Chief Partnerships and Trading Officer at Initiative for three years where he developed a unique Australian Initiative trading story as well as the tools to deliver it. He was also the National Head of Trading at News Corp for two and a half years and prior to that the National Head of Data and Knowledge at Mindshare.

Prior to his role at Magna Nick was the Chief Partnerships and Trading Officer at Initiative for three years where he developed a unique Australian Initiative trading story as well as the tools to deliver it. He was also the National Head of Trading at News Corp for two and a half years and prior to that the National Head of Data and Knowledge at Mindshare.

As Head of MAGNA Hong Kong and Taiwan, in his current role Anderson leads the digital and offline media investment across these two markets, in addition to steering the search, social, programmatic buying, performance marketing, MarTech consultation, and internal/external stakeholders training. Anderson joined UM Taiwan in 2016 as Digital Director where he managed multiple global/local accounts. Prior to that, Anderson's industry experience encompassed working with tech partners such as Sizmek and Sales Frontier (a Google SSP partner).

Fan Chen Yip comes with 30 years’ experience across multi-faceted roles within the Malaysian media industry. As Chief Investment Officer, he is responsible for all legacy and new media investments within the group. His remit reflects a strong focus on buying accountability and innovation as he expands the trading scope to adapt to the new needs of the industry, creating opportunities to optimize business value for clients.

As General Manager of Magna China, Mandy is responsible for leading the Magna media negotiation team in providing strategic negotiation and investment solutions for clients across Mediabrands. With more than 15 years of experience in the media industry, including over a decade in digital media, Mandy carries an in-depth knowledge of the digital media and marketing ecosystem in China, as well as media partner relations.