North America

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    Dani Benowitz

    President, US

    Dani Benowitz

    President, US

    Dani Benowitz previously served as Executive Vice President, Integrated Investment, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients. She worked closely with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW and with Initiative’s on brands like Amazon, Merck and Liberty Mutual. Her new role expands her duties, designating her as the senior-most media negotiator for IPG Mediabrands in the U.S. market. She will also lead MAGNA’s Intelligence unit – which produces a suite of studies (ad spending forecasts, media trials and media economy reports) that explore various advertising/marketing trends and challenges – and its Innovation unit, which works to identify, understand, and activate emerging media and tech-enabled solutions.

    Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency. She joined MAGNA as EVP, Integrated Investment in 2016.

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    Kathy Doyle

    EVP, Managing Director, Local Investment

    Kathy Doyle

    EVP, Managing Director, Local Investment

    Kathy Doyle serves as EVP, Local Investment at MAGNA. In this newly-created role, Kathy is responsible for the management and coordination of senior investment leads across IPG Mediabrands’ portfolio of agencies and driving MAGNA’s local go-to-market proposition.  

    A 24-year veteran within the IPG Mediabrands network, Kathy most recently served as EVP, Managing Partner at UM. In this role, Kathy oversaw all local activity for a full roster of clientele including ALDI, BMW, FCA, Coca-Cola and Sony Pictures Entertainment.

    Highly regarded and respected throughout the industry, Kathy is affiliated with a multitude of associations such as the 4As, Nielsen and the Television Bureau. She is the recipient of the Truth Well Told Award for her tremendous work in managing the local General Motors business for 10 years and in 2015, was named Working Mother of the Year by She Runs It (formerly Advertising Women of New York). Kathy is also a 2016 recipient of the IRTS Hall of Mentorship Award.

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    Brian Hughes

    EVP, Managing Director, Audience Intelligence & Strategy

    Brian Hughes

    EVP, Managing Director, Audience Intelligence & Strategy

    Brian Hughes leads the Audience Analysis Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with the IPG family for nearly 18 years, but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President.

    With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more holistic view of future trends affecting the marketplace. A big believer in efficiency, he has worked hard to improve data processes and yield key insights more quickly. With his commitment to staying ahead of the fads, he has worked closely with his colleagues at the IPG Media Lab to understand consumers’ interaction with technology.

    Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations.

    Brian represents MAGNA at many major conferences and panels including the Media Research Council’s Television and Internet Committees and the CIMM Cross-Platform Working Committee. He has a zest for the written word and applies his literary talents to marketing related articles and reports.

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    Brad Hugill

    Managing Director, Canada

    Brad Hugill

    Managing Director, Canada

    Brad brings over 20 years of Marketing & Sales experience leading insights, business analysis, strategic & operational planning, and business process development on both the agency and client side of the industry.

    Brad joined IPG Mediabrands in February 2015 to lead the MAGNA division in Canada. MAGNA is the strategic media unit responsible for insights, forecasts & negotiation strategy across all media channels on behalf of Mediabrands.

    Prior to MAGNA, Brad held various North American Insights leadership positions at AMG (Acosta Mosaic Group), an agency group specializing in Experiential Marketing, Shopper Marketing & In-Store Media. AMG’s clients included AB-InBev, Samsung, Microsoft, Walmart, Rogers, and P&G. Prior to AMG, Brad was the Director of Business Insights for Constellation Brands in Canada and prior to that the Director of Marketing Intelligence for InBev/Labatt in North America.

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    Allison Kallish

    EVP, Managing Director, Strategic Investment

    Allison Kallish

    EVP, Managing Director, Strategic Investment

    As EVP, Strategic Investment in the U.S., Allie is responsible for leading MAGNA GLOBAL’s go-to-market proposition, working with MAGNA's intelligence and forecasting teams and in close partnership with IPG Mediabrands’ agency-based investment teams. In addition, Allie leads negotiations on behalf of clients and creates strategic partnerships with key media owners and platforms.

    Allie has actually boomeranged back to IPG Mediabrands. She spent seven years at UM and J3 starting in 2006, where she was SVP, Managing Director, leading Johnson & Johnson’s TV business. With FCA’s win in 2009, Allie transitioned to lead the team’s Investment practice focusing on all video and publishing efforts. She then went on to Starcom MediaVest Group, as SVP, Managing Director, where she led investment across some of the world’s largest brands including Proctor & Gamble and Samsung.

    Allie’s career in media spans over 25 years at media agencies including Lowe & Partners, J.Walter Thompson and Mediacom, building up experience over a wide-variety of categories.

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    Vincent Letang

    EVP, Managing Director, Global Market Intelligence

    Vincent Letang

    EVP, Managing Director, Global Market Intelligence

    Vincent Létang has been a recognized international researcher, expert and consultant on media industry and 
global advertising market trends for 25 years, on both sides of the Atlantic.

    Vincent is currently EVP, Director of Global Forecasting. He has been leading MAGNA’s global market research and forecasting units, in New York, since 2011, supervising the research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the Programmatic Report.

    Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including the European Interactive Advertising Bureau (IAB Europe), Sony, Ofcom and the European Commission. Prior to that he led media/telecom research at BIPE in Paris. Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.

    Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.

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    Joy Profet

    EVP, Head of Growth & Operations, MAGNA

    Joy Profet

    EVP, Head of Growth & Operations, MAGNA

    Joy Profet is Head of Growth and Operations at MAGNA where she is responsible for overseeing marketing and growth to bring the MAGNA offering and capabilities to Mediabrands agencies and clients, IPG affiliate partners and intelligence subscribers.

    Joy was most recently a Partner and Chief Operating Officer at Kind Capital, an impact investing firm compelling greater capital and diversity in the education, healthcare, environmental sustainability and financial technology sectors. A consummate advocate of social equity, Kind Capital endorses and evangelizes the importance of environmental, social and governance integration across private, philanthropic and capital industries.

    Prior to Kind Capital, Joy was Chief Operating Officer (COO) of Essence Communications, with responsibility for the brand’s financial, planning and administrative functions. As COO, Joy also partnered with the leadership team to design and execute Essence’s global strategic vision across all media platforms and had direct management of live experiences. With an established track record of success in growth outcomes, Joy’s collaborative work style and rigorous performance management, allow her to accomplish short- to long-range growth goals and objectives.
    Prior to joining Essence, Joy was Vice President of Business Development for NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. At NBC Universal’s Business Development group, Joy focused on providing acquisition recommendations, negotiations, structuring and deal-execution primarily for the station distribution, content and filmed entertainment divisions.

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    Molly Finnerty

    SVP, Strategic Investment at MAGNA Global

    Molly Finnerty

    SVP, Strategic Investment at MAGNA Global

    A true negotiator at her core, Molly started out on the sales side and made a lasting transition over to buying, and has been agency side for over 15 years. Molly has spent the last 2.5 years at MAGNA working on clients such as Amazon, Johnson & Johnson, Keurig Dr. Pepper, Sony, and Merck. Molly is trusted and well respected throughout the industry with deep relationships with key senior sales leads at the largest media companies. Molly is known for her proactive approach that is backed with rigor and strategic smarts. This has led Molly to take on a lead investment role representing all IPG agencies, leading the charge with key partners including Disney, Hulu, Warner Media, CBS Viacom, Roku, all OTT and all MVPD relationships.

    In 2020 alone, Molly led a new style of entering the 2020/2021 Upfront Marketplace by issuing an RFP out to top partners challenging them to engage in a never been done before upfront. With flexibility, efficiency and audiences at the forefront of our negotiations, Molly led the charge of uncovering new upfront models with key partners. This partnership has brought IPG clients the best flexibility clauses, the best rates in the market, and an audience pipeline for seamless and cost-effective activation. Given the significant growth of OTT this year, she worked on re-inventing IPG OTT partnerships inclusive of significant price rollbacks, and an incentive program for clients to be rewarded for both volume and/or year over growth.

    Molly will be your dedicated resource within MAGNA to ensure that T-Mobile receives first looks at all opportunities in the marketplace with speed and executional agility. Molly will be in constant communication with all partners on a regular basis to ensure nothing is ever missed and will have a direct line of communication into T-Mobile.

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    David Tucker

    Managing Director, Strategy at MAGNA

    David Tucker

    Managing Director, Strategy at MAGNA

    David Tucker is SVP, Managing Director, Strategy at MAGNA, the centralized Mediabrands resource providing strategic investment and media intelligence for agency teams and clients. Prior to this, he spent five years as Head of Strategy at award-winning independent media agency SwellShark, leading strategic communications and media planning. David has also held strategy roles at UM, McCann Worldgroup, and Bain & Company. David is a passionate advocate for the use of media and ad tech to solve business challenges and cultivate audiences for brands and business to thrive long term.

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    Luke Stillman

    SVP, Global Media Intelligence

    Luke Stillman

    SVP, Global Media Intelligence

    Luke Stillman is a leading expert on the global digital media and ad tech industry, and digital 
advertising trends.

    Luke is currently SVP, Global Media Intelligence. In this role, Luke analyzes advertising spend and growth across all media formats and devices in over 70 countries, focusing on programmatic audience-based technology and its impact across the media landscape. In addition, Luke serves as a principal author of MAGNA’s Programmatic Intelligence report, Global Forecasts, and Global Industry Report, the industry’s leading publications about the future of the advertising economy. He also writes regularly about the media landscapes in China, Australia and Russia, and about the Automotive and Finance industry verticals.

    In his 8 years with MAGNA, Luke as developed as a one of the top researchers and experts on the digital media ecosystem and his “Programmatic Report” is the most trusted and quoted in the ad tech industry. Luke has regularly featured in industry conferences and the trade press (e.g. Ad Exchanger). For instance he was invited to share thoughts on US digital advertising trends by the US IAB in 2020 (click here to watch a replay).

    Prior to MAGNA, Luke served as an Industrials Analyst at both Archeroak Capital Management and JL Berkowitz. He holds a Bachelors of Arts in Quantitative Economics and Art History from Tufts University. He’s married and a father of two, and lives in New Jersey.

EMEA

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    Kevin Longhurst

    Head of MAGNA EMEA

    Kevin Longhurst

    Head of MAGNA EMEA

    Kevin is the Head of Magna for the EMEA region, and is responsible for managing Mediabrands’ media investment strategy for the region. Kevin’s role covers areas such as client partnerships, media standards, International trading, and he is heavily involved in the brokering and operationalising of the IPG global partnership approach. He is responsible for working with the local Magna leads in each market to ensure a consistent and forward facing approach to the ever changing world of media investment. Kevin brings 25 years of planning, buying and trading experience to his role, and has worked across multiple disciplines and client sectors in his previous roles at ITV and Zenith Optimedia. Kevin lives just outside of London with his wife and son.

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    Krzysztof Badziak

    Chief Trading Officer, Poland

    Krzysztof Badziak

    Chief Trading Officer, Poland

    Krzysztof Badziak is responsible for media buying strategy and negotiations in Poland. He has held his current position since 2008, when he also became Member of the Board in MAGNA Global Poland. Prior to that Krzysztof worked in the agency as Buying Director. Earlier in his career he gained experience as Account Manager for MEC and whilst working for WPP, he also co-established Maxus in Poland. Krzysztof graduated from Nicolaus Copernicus‎ University with a Master of Arts degree in Social Studies.

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    Manuel García Meroño

    Director General, Spain

    Manuel García Meroño

    Director General, Spain

    Manuel joined MAGNA as General Manager in April 2015. In his new role, he will be responsible for promoting and developing the competitive position of MAGNA in the Spanish market, across all media channels.

    Manuel has over 15 years of experience in the advertising market, both in business management and negotiation and media buying.
    Manuel started his career in the sales department of Mediaset, a leading media group in Spain. Later he became part of the media planning group as head of trading in Barcelona.

    Before joining MAGNA, Manuel was the head of trading at Havas Media Group in Spain, where he led the strategic negotiation for the entire group, overseeing a volume of $1billion in media billings.

    Manuel graduated in law from the University of Murcia, and later studied an MBA at the Instituto de Empresa in Madrid.

    Manuel has lived in Madrid, Barcelona and Dublin.

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    Natalia Julio

    Media Business Director, Portugal

    Natalia Julio

    Media Business Director, Portugal

    As Media Business Director and a member of the IPG Mediabrands board, Natália Júlio is the pioneer of the MAGNA role in Portugal. With a long and solid experience in media and communication, she is now leading the development of a broader strategic approach to media partners, on the scope of IPG Mediabrands agencies.

    Prior to this challenge, Natália had been the Managing Director of BrandConnection Portugal, the IPG brand she launched in 2001 and conducted as one of the most creative and innovative media agencies in the market. Under her guidance, BrandConnection was awarded several prizes including the Most Efficacy Agency in 2006, several Portugal Effies Awards, annual Creative Club Awards and the Best Media Agency in 2010.

    When appointed to launch BrandConnection in the Portuguese market, Natália already had extensive experience in both media and creative agencies. Her first contact with the ‘agencies world’ was in 1985, in the new media research department at Ogilvy&Mather. After this initial experience, she moved to FCB, where she was the Media Director. Then she had the chance to ingress in Initiative, where she stayed until 2001 as Client Service Director.

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    Laszlo Nink

    Head of MAGNA, Hungary

    Laszlo Nink

    Head of MAGNA, Hungary

    Laszlo has been with MAGNA since 2010. With 20 years of experience in both media sales and buying, he is responsible for all media buying activities in Hungary. As a leader of the MAGNA and the Negotiation team, the scope of his duties is to retain existing clients and win new businesses. Today MAGNA is the number 2 buying group in Hungary and is in a lead position to support IPG Mediabrands’ agencies. The number one priority is to ensure the best possible price and quality for MB’s clients. Laszlo has been a member of the IPG Mediabrands’ Board since 2015.

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    Richard Oliver

    Managing Director, UK

    Richard Oliver

    Managing Director, UK

    As Head of MAGNA UK, Richard oversees all media investments across UM and Initiative clients. Working with a team of negotiators across the two agencies he is responsible for devising and implementing the negotiation strategies that will deliver the maximum value to each IPG client.

    Prior to taking on the MAGNA role, Richard was Managing Partner, Investment, at UM having worked his way up through the TV buying team. His entry point into media was at ITV, UK’s largest TV company.

    Richard works and lives in London with his wife and two children.

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    Andreas Rommel

    Managing Partner, Germany

    Andreas Rommel

    Managing Partner, Germany

    Andreas has been working for IPG Mediabrands for 8 years and is Managing Partner for MAGNA. He is responsible for all media buying and trading related activities at UM, as well as all digital related negotiations for the wider Mediabrands network.

    With 21 years of experience in media agencies, Andreas joined the IPG network from GroupM and Mindshare. Over his 13-year tenure at those agencies, he built up his comprehensive know-how in controlling, media planning, TV implementation planning and finally in leading the digital media buying.

    Andreas is an excellent negotiator and prides himself in his innovative ways of handling, buying and optimizing media buying. An innovative employee who can be trusted, Andreas is considered is an inspiring colleague to IPG Mediabrands’ employees and he always maintains excellent relations with media vendors and clients.

    Andreas works and lives in Frankfurt with his wife, two children and their pet dog.

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    Julie Wijns

    Managing Director, Belgium

    Julie Wijns

    Managing Director, Belgium

    As Managing Director of MAGNA and a board member in Belgium, Julie has a global view for all media investments at IPG Mediabrands. Her main focus is to drive the media investments for all IPG Mediabrands’ clients, whilst delivering maximum value with the best quality. Julie heads up a team of 40 people, who are in charge of tactical planning, buying and negotiations. Her main focus for the future is to drive media evolution throughout the agency and her team.

    Julie began her career 15 years ago as TV Buyer at UM, before evolving as head of TV & Audiovisual. Prior to taking the MAGNA role, she was Trading Director at Zenithoptimedia, which strengthened her negotiation skills and the value role she plays for global clients. Julie works and lives near to Brussels with her husband and 2 children.

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