TikTok and IPG Mediabrands launch global creator partnership

By Allison Weissbrot, published in Campaign The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.   If you’re not showing up on TikTok as an authentic member of the community, you’re not doing it right. To help agencies and marketers better tap into …

TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

By Stephen Lepitak, published by Adweek Creator Collective connects clients with the platform’s top talent TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build “an authentic presence” …