Press Releases

Thought Leadership

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …

Global Advertising Market Expected to Recover in 2021

By SARA JERDE. Published by ADWEEK on 15 June 2020.   The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020 The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, …

Media Trials

The Power of Connecting with What’s Happening

By Taylor Ward, Research Manager, Twitter and Kara Manatt, SVP Group Director, Magna Intelligence.   Download the full report   For as long as mass media has existed, brands have had a seat at the table during major cultural moments. As viewers, we’ve come to expect to see our favourite sporting events and concerts brought …