Climate Scientists Are Facing an Era-Defining Communications Challenge. Can Media Help?

Published on Adweek IPG and Teads are working with Project Drawdown to identify messaging gaps Authorities agree that climate change will never be effectively addressed if ordinary consumers don’t make responsible choices. But there’s a problem: Those ordinary people also tend to assume their choices aren’t going to make much of a difference. To understand …

Augmented Reality Makes Shoppers More Confident About Purchases

By Brandy Shaul, Published on AdWeek Respondents shared their opinions about online shopping and AR features Augmented reality features can improve a consumer’s shopping journey, according to research from Magna’s Media Trials unit, part of IPG Mediabrands, Reprise Commerce, and Snap. A survey of 8,000 respondents across the U.S., U.K., Germany and Saudi Arabia found …

MAGNA’s Vincent Letang Drills Down Into His Advertising and Media Forecast

By Jack Myers, Published on MediaVillage To gain an in-depth overview of the advertising and media economy for 2023, join me for this week’s Legends & Leadership conversation with Vincent Letang, Executive Vice President, Managing Director, Global Market Intelligence, MAGNA. Vincent shares details from his updated U.S. advertising forecast across all major media categories. His macro-economic perspectives …