The Importance and Impact of Media Equity in 2021

By David Tucker, SVP Strategy   The inequities in American society have been laid bare across the news headlines in recent years. The ubiquity of smartphones and social media have provided more visibility and attention to ongoing systemic issues of racism and exclusion. Following the 2020 crisis of the pandemic – which disproportionately affected minority …

Flash POV: Networks Challenge Nielsen on COVID Measurement

In Suspiciously-Timed Public Push, Networks Cry Foul on Nielsen Measurement During the Pandemic By Brian Hughes In a Variety article published Wednesday [April 7, 2021], writer Brian Steinberg outlines a conflict between television companies, the Video Advertising Bureau (their trade organization), and Nielsen. Media owners are claiming that because of COVID-19’s impact on Nielsen’s ability …

Flash POV: AMC Networks Up Front

AMC Networks Highlights its New and Returning Content, with a Focus on its Addressable Advertising Products By Stefanie Morales AMC Networks hosted a tailored agency presentation across the IPG umbrella covering the entire brand portfolio of AMC, BBC America, IFC, Sundance, and WE. AMCN opened with a side-by-side strategy of viewers and partners. Focusing on …

Flash POV: March Madness Wrap Up

Despite Declines and Fluctuations, March Madness Puts Up Solid Viewing Numbers in a Changing Landscape By Alice Bell-Black Leading up to the Final Four After a the cancellation in 2020, it wasn’t clear how the 2021 championship would compare to 2019, and there were definitely ups and downs. The 31 percent increase in viewership during …