March Madness 2022 TV Viewing Pacing Ahead of Last Year

By Brian Hughes   For the second year in a row, the NCAA Men’s Basketball Tournament has proven to be a highly unpredictable one, defying fans’ and experts’ opinions, and busting a lot of brackets across the country. Some of the biggest stories to emerge thus far include defending champions Baylor losing to number eight …

Google Announces Topics as a Replacement for FLoCs

By MAGNA and Kinesso   This week, Google announced a new Privacy Sandbox proposal for interest-based advertising called Topics API. The development of Topics API improves upon many of the shortcomings of the previous FLoC trials, which were discontinued in July 2021. FLoCs grouped users based on cohorts, which generated concerns amongst privacy advocates that …

The Importance and Impact of Media Equity in 2021

By David Tucker, SVP Strategy The inequities in American society have been laid bare across the news headlines in recent years. The ubiquity of smartphones and social media have provided more visibility and attention to ongoing systemic issues of racism and exclusion. Following the 2020 crisis of the pandemic – which disproportionately affected minority groups …