Press Releases

Thought Leadership

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the …