Our trusted insights, proprietary trials offerings, industry-leading negotiation, and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers.
MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies that drive maximum value for our clients.
MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend, and market demand as well as ad effectiveness.
OUR PURPOSE + VALUES:
MAGNA provides knowledge that empowers better decision-making.
We are a team of experts driven by results, integrity, and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity, and enablement, also known as “PEACE.”