About Us

MAGNA is the centralized Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our research, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

· MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.
· MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.


MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:

1. Partnership
2. Enablement
3. Accountability
4. Connectivity
5. Education