New York, NY – April 12, 2021 – Accelerated adoption of e-commerce sales has led to a critical need for brands to shift how they reach and engage with people online. A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase …
Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021 KEY TAKEAWAYS MAGNA has increased its forecast for media companies’ advertising revenues in 2021. Advertising revenues will increase by +6.4% to $240 billion. The normalized growth rate would be +8.6% if we neutralize for the impact of cyclical ad spending – generated …
NEW DATA FROM MEDIAHUB & MAGNA PROVES THE NEED FOR CHANGE & THAT IN DIGITAL, LESS IS MORE New York, NY – March 23, 2021 – “The In’s and Out’s of Ad Sentiment” – a new study released today by Mediahub and MAGNA– finds that a number of the most common advertising tactics are actually …
Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses NEW YORK–(BUSINESS WIRE)–IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility for Black-owned and …
Study Explores How Ad Optimization Accelerates Progression Through the Purchase Journey & Debunks Traditional Purchase Funnel New York, NY – March 11, 2021 – Understanding consumer behavior and how best to appeal to consumers at each stage of the purchase journey has long been an industry focus in the media, technology and retail spaces. A …
