MAGNA US Advertising Forecasts – March 2021

Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021   KEY TAKEAWAYS   MAGNA has increased its forecast for media companies’ advertising revenues in 2021. Advertising revenues will increase by +6.4% to $240 billion. The normalized growth rate would be +8.6% if we neutralize for the impact of cyclical ad spending – generated …

IPG Mediabrands’ MAGNA Unveils Day One of Its First-Ever Equity Upfront™

Launched on Monday March 15th, the weeklong event and subsequent monthly Equity experiences will raise visibility for nearly 100 Black-owned and Black-targeted media businesses NEW YORK–(BUSINESS WIRE)–IPG Mediabrands and MAGNA today launched day one of a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility for Black-owned and …

NEW STUDY BY MAGNA & IPG MEDIA LAB FINDS OPTIMIZING CREATIVE EXECUTIONS BASED ON PURCHASE JOURNEY MORE EFFICIENTLY GUIDES CONSUMERS TOWARDS PURCHASE BY +14 PERCENT

Study Explores How Ad Optimization Accelerates Progression Through the Purchase Journey & Debunks Traditional Purchase Funnel New York, NY – March 11, 2021 – Understanding consumer behavior and how best to appeal to consumers at each stage of the purchase journey has long been an industry focus in the media, technology and retail spaces. A …