NEW STUDY BY MAGNA, PROJECT DRAWDOWN AND TEADS FINDS PEOPLE BELIEVE SUSTAINABILITY IS IMPORTANT BUT PERCEIVE COST AND CONVENIENCE BARRIERS

Brands Can Gain Favor and Support Behavior Change by Educating Consumers, Marketing Industry Has a Role to Play NEW YORK – October 6, 2023 – MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit …

MAGNA US AD FORECAST – FALL 2023 UPDATE: DIGITAL ADVERTISING FINALLY RECOVERS

After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. …

DRIVING RESPONSIBLE AND SUSTAINABLE BRAND GROWTH: STUDY BY MAGNA MEDIA TRIALS AND ADLOOK DEMONSTRATES THE POWER OF PRE-BID OPTIMIZATION ACROSS MULTIPLE METRICS

NEW YORK – July 19, 2023 – An expansive, new study by MAGNA Media Trials, the intelligence and investment arm of IPG Mediabrands, and Adlook, a global media-tech company, showed when advertisers optimize before they bid, they can gain significant improvements across a range of mandatory metrics, including increased attention scores, reduced costs per impression …

GLOBAL STUDY BY MAGNA AND ORACLE ADVERTISING FINDS ADS WITH LOWER CARBON EMISSIONS ARE TIED TO HIGHER ATTENTION AND ENGAGEMENT

An ad viewed twice as long produces two-thirds fewer emissions; industry can achieve a six- percent reduction in carbon emissions by preventing delivery of non-viewable impressions NEW YORK, NY – June 20, 2023 –A global study breaking today establishes a link between sustainable advertising practices and positive attention metrics. Attention x Sustainability: The Benefits of …