MAGNA is the go-to source on advertising and media for Wall Street and 30+ major media companies. MAGNA ad forecasts have set the industry standard since 1950.
Below are listed the types of reports published by MAGNA. For each one, you may download a sample report or executive summary. Current and archived reports are available in full to Atlas subscribers. To become a subscriber, email [email protected].
The U.S. Advertising Forecast has been MAGNA’s flagship report since 1950. The report, authored by Vincent Letang and Mike Leszega, is released on a quarterly basis. It analyzes the size and growth of net media owners advertising revenues by format over the period of 1980-2025.
MAGNA Media Trials, in partnership with IPG Mediabrands’ Sustainability Practice, Kantar and Google, conducted first-of-its kind research across five categories in the United Kingdom to assess how important sustainability and purpose were in the shopper path-to-purchase versus traditional drivers (such as price or quality). We found that UK citizens, across all categories, are looking to brands for leadership in this space and that there is a value opportunity for advertisers to communicate their purpose more effectively. Our whitepaper summarises the findings from the five studies, with key insights and statistics, as well as media recommendations across owned and paid channels.
MAGNA’s Global Ad Forecast covers 70 countries and 10+ standard media types. The report is published twice a year (June, December), and is compiled in partnership with hundreds of local experts. It details ad spending by media format across 70 different markets, through 2025.
MAGNA Programmatic Reports are the leading market research on the industry, published twice a year and forecasting programmatic transaction volume in 50 markets. Programmatic growth continues to explode, and MAGNA’s new Programmatic Intelligence Update has all the information you need to stay ahead of the changing programmatic landscape.
Provides historical data on media distribution and media device ownership in the U.S. Also provides insights and forecasts on the evolution of television and digital media: technology trends, MVPD subscriptions, OTT, “cord cutting,” VOD, DVRs, and mobile media.
Each year, MAGNA conducts special events and reports in response to industry trends. Examples include Coronavirus Media Behavior, Equity Upfront, and Top Ten Trends. We also publish our special subscriber briefings.
MAGNA Landscape reports include all you will ever need to know about the Media & Advertising Landscapes across various regions, including US, LATAM, APAC, and EMEA. These reports include key facts and long term trends, in a 340-pages book, updated quarterly.
