Intelligence

MAGNA is the trusted global source for predicting the future of media value, economic data, media and consumer consumption trends.

MAGNA Intelligence is the go-to source on advertising and media for Wall Street and 30+ major media companies. MAGNA ad forecasts have set the industry standard since 1950. MAGNA is a trusted source for advertising revenues and advertising costs globally. Our forecasts are frequently quoted by financial analysts as well as by the trade and financial press across the globe.

Here is a snapshot of a few of the industry reports we publish:

Global Forecasts

MAGNA’s Global Ad Forecast covers 70 countries and 10+ standard media types. The report is published twice a year (June, December), and is compiled in partnership with hundreds of local experts. It details ad spending by media format across 70 different markets, through 2025.

Media Economy Report

MAGNA’s flagship thought-piece, looking at key topics affecting the media and the advertising industry. Published twice a year by MAGNA with input from experts within IPG Mediabrands and throughout the media industry.

PRogrammatic Report

MAGNA Programmatic Reports are the leading market research on the industry, published twice a year and forecasting programmatic transaction volume in 50 markets. Programmatic growth continues to explode, and MAGNA’s new Programmatic Intelligence Update has all the information you need to stay ahead of the changing programmatic landscape.

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