Equity UpfrontMonday March 15, 2021

11:00 a.m. – MAGNA Kickoff

MAGNA provides a look inside the culture of the all-important Black audience by examining who they are as a consumer, their affluence, influence and the way they engage with media. We examine the role Black-owned and Black-targeted media platforms play in representing the Black culture and voice in an authentic way, and why many Black consumers prefer to engage with content from properties that address relevant cultural and social issues. Lastly, Black Americans overwhelmingly support brands that take a stand on social issues, such as racial injustice. We will address these findings and what it means to brands marketing to this valuable audience.

12:00 p.m. – Allen Media/The Grio (OWNED)

Byron Allen Media Group’s launch of the newly-rebranded broadcast television network TheGrio.TV features African American-focused content reaching over 100 million US households via over-the-air broadcast television stations, cable/telco/satellite platforms and free digital streaming.

12:45 p.m. – REVOLT (OWNED)

Owned by Sean “Diddy” Combs, REVOLT is unapologetically Hip Hop, leading and living Hip Hop culture. REVOLT is the voice of the culture across platforms, engaging Millennial and Gen Z audience.

1:30 p.m. – OWN

The Oprah Winfrey Network  is more than a television network; it’s a network of people just like YOU. The network is led by talk show host and namesake Oprah Winfrey and features entertainment and lifestyle programming targeting African American audiences.

2:45 p.m. – BET

BET and Centric are the primary networks under BET Networks (BETN), a subsidiary of Viacom Inc., and the leading provider of ground-breaking original sitcoms, dramas and world premiere movies, reaching more than 90 million households in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa.

3:30 p.m. – Essence (OWNED)

Essence Communications is an iconic brand that has been serving Black women and communities for 50 years. Covering fashion, beauty, entertainment, lifestyle and culture, ESSENCE is where Black girl magic comes alive.

4:15 p.m. – TV One/Urban One/Reach/IONE

Multi-channel overview of Urban One properties covering TV/Radio/Digital. Offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment.

Tuesday March 16, 2021

Day 2 Kickoff

11:00 a.m. – Aspire