Monday March 15, 2021
11:00 a.m. – MAGNA Kickoff
MAGNA provides a look inside the culture of the all-important Black audience by examining who they are as a consumer, their affluence, influence and the way they engage with media. We examine the role Black-owned and Black-targeted media platforms play in representing the Black culture and voice in an authentic way, and why many Black consumers prefer to engage with content from properties that address relevant cultural and social issues. Lastly, Black Americans overwhelmingly support brands that take a stand on social issues, such as racial injustice. We will address these findings and what it means to brands marketing to this valuable audience.
12:00 p.m. – Allen Media/The Grio (OWNED)
Byron Allen Media Group’s launch of the newly-rebranded broadcast television network TheGrio.TV features African American-focused content reaching over 100 million US households via over-the-air broadcast television stations, cable/telco/satellite platforms and free digital streaming.
12:45 p.m. – REVOLT (OWNED)
Owned by Sean “Diddy” Combs, REVOLT is unapologetically Hip Hop, leading and living Hip Hop culture. REVOLT is the voice of the culture across platforms, engaging Millennial and Gen Z audience.
1:30 p.m. – OWN
The Oprah Winfrey Network is more than a television network; it’s a network of people just like YOU. The network is led by talk show host and namesake Oprah Winfrey and features entertainment and lifestyle programming targeting African American audiences.
2:45 p.m. – BET
BET and Centric are the primary networks under BET Networks (BETN), a subsidiary of Viacom Inc., and the leading provider of ground-breaking original sitcoms, dramas and world premiere movies, reaching more than 90 million households in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa.
3:30 p.m. – Essence (OWNED)
Essence Communications is an iconic brand that has been serving Black women and communities for 50 years. Covering fashion, beauty, entertainment, lifestyle and culture, ESSENCE is where Black girl magic comes alive.
4:15 p.m. – TV One/Urban One/Reach/IONE
Multi-channel overview of Urban One properties covering TV/Radio/Digital. Offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment.
Tuesday March 16, 2021
Day 2 Kickoff
11:00 a.m. – Aspire
AspireTV is the premier television network super-serving a valuable audience of Black Culture and Urban Lifestyle enthusiasts through programming viewers want to see and cannot get anywhere else. With content that is inspiring, authentic and entertaining, AspireTV offers original reality series, specials and independent films as well as beloved dramas, contemporary comedies and provocative documentaries that allow you to connect and … see yourself here. Through the lifestyle content verticals of Eat, Live, Shop, Play & Dream, the viewing experience is one that delivers culture, content and connection to Black and other diverse audiences.
11:30 a.m. – Twitch/Audible – Black Audiences
Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
12:00 p.m. – iHeart – BIN & Black Effect
BIN — the first 24/7 national and local all news audio service dedicated to providing a trusted source of news coverage with a Black voice and perspective to help foster a deeper understanding within the community. The Black Effect –a joint venture between iHeartMedia and Charlamagne Tha God, positioned to become the world’s largest podcast publisher dedicated to Black listeners.
12:45 p.m. – Complex
Complex Networks is a global youth entertainment network with unparalleled reach to Millennials and Gen Z. We champion the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them across pop culture and style (Complex), food (First We Feast), music discovery (Pigeons and Planes), sneaker news (Sole Collector) our festival of cultural convergence (ComplexCon) and our virtual venue for commerce and community (ComplexLand).
1:30 p.m. – Mirror Digital (OWNED)
Mirror Digital connects brands to the growing U.S. multicultural market through their curated interactive network of diverse digital publishers, social media influencers and content creators.
2:00 p.m. – Black Enterprise
The premier resource for black entrepreneurs, black-owned businesses, and career, tech, and money content for black people.
3:00 p.m. – EBONY and Jet
For over 75 years, EBONY has been a staple in the Black community, telling stories—for us, by us. Today EBONY is still one of the most relevant and recognizable brands in America. Our goal is to ignite Bold and Brilliant conversations about issues that matter most to the Beloved Black community. Our authentic journalism will inspire the next generation of activism and creativity against a world that often times loves Black culture, but not Black people. Through the lens of Black journalists, we will continue to document the journey of Black people, Black culture and provide a path to actionable change.
3:30 p.m. – XXL
XXL, named the most influential hip-hop site in the world, has been a clarion voice in the world of hip-hop since 1997 and has pioneered the most important and largest hip-hop program in media: Our Annual XXL Freshman Class. XXL is owned by Townsquare Media, a publicly traded (NYSE: TSQ) media and entertainment company, which acquired the brand in 2014, from Harris Publications, who created the brand in 1997. Townsquare owns and operates a portfolio of music sites, 320 radio station and sites, plus over 200 live events.
4:00 p.m. – Bounce
Founded by Martin Luther King III and Andrew Young, promoted as “the first 24/7 digital multicast broadcast network created to target African Americans”, features a mix of original and acquired programming geared toward Black Americans between 29 and 50 years of age.
4:30 p.m. – Blavity (OWNED)
The largest global Black media company for Millennials and GenZs. Blavity Inc. is ushering media into the future and changing the landscape of Black news while setting the stage for diversity and inclusion in the tech industry and providing a platform of support for Black founders and entrepreneurs.
Wednesday March 17, 2021
Day 3 Kickoff
11:00 a.m. – The Source (OWNED)
The Source is a U.S.-based monthly full-color magazine covering hip-hop music, politics, and youth culture. It is the world’s longest running rap periodical, being founded as a newsletter in 1988 and now transposed into a digital destination.
11:30 a.m. – The Root
The Root is an African American-oriented online magazine. It was launched on January 28, 2008, by Henry Louis Gates Jr. and Donald E. Graham. The Blacker the Content the Sweeter the Truth.
12:00 p.m. – BuzzFeed – Black Voices/Cocoa Butter
Black Voices amplifies Black voices through political, social justice, entertainment and cultural news. Since its founding under the umbrella of BuzzFeed.com in 2015, Cocoa Butter has built a massive audience of more than 1.6 million by creating community-driven content led by Black creatives for Black people across the diaspora.
12:30 p.m. – TikTok – Black Creators
An incubator program that will invest in and support emerging Black creators and music artists on TikTok. The program will focus on nurturing and developing 100 talented Black creators and music artists, helping to open doors for them to reach new heights in their careers. From motivational town halls with some of the biggest, most successful Black entrepreneurs and celebrities, to community-building forums and educational events with TikTok executives, the program aims to further grow and develop an already flourishing Black creative community on TikTok.
1:00 p.m. – NuTime Media (OWNED)
Through syndicated properties, reaching the African American consumer with aggregated, quality programming that specifically appeals to this market segment, engaging with this valuable African American consumer through targeted programming.
1:30 p.m. – Reach TV (OWNED)
REACH TV is the first linear short form television network, designed for tastemakers on the go. They boast a robust catalog of daily, weekly, and episodic content in news, sports, business, lifestyle, and entertainment, with over 198 hours of new content added on a monthly basis. With over 1,700 screens in international airports, across bars, restaurants, lounges, concourses, and newsstands; has a potential monthly audience of over 128 million travelers who spend over $1 billion on F&B and retail each month.
2:00 p.m. – NABOB
City Center Productions
AURN
The National Association of Black Owned Broadcasters will be focusing on two constituents, AURN and Circle City Productions. AURN is the # 1 Nielsen rated national audio network, reaching Black audiences. With over 25MM weekly listeners, AURN provides unique, compelling and star-studded programming that harnesses the creative energy, vision and power of Black culture syndicates. Central City Productions is a full-service television company that produces, syndicates, and manages advertising sales for all of the company’s national television programs. Its mission is to develop television programming designed to communicate positive, uplifting images of Black people all over the world.
