MAGNA will now have access to linear insights and digital audience forecasting through OpenAP to reduce waste and extend its client investments across publishers and platforms IPG Mediabrands’ clients will receive actionable OpenID insights to unlock key planning metrics, like network unique reach, daypart indexes and total monthly avails across CTV footprints NEW YORK, December …
MAGNA ADVERTISING FORECASTS – DECEMBER 2023 UPDATE KEY TAKEAWAYS The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach $853 billion this year, +5.5% above the 2022 level, and will grow by +7.2% in 2024. Advertising spending accelerated and grew by +6.3% yoy in the second …
Research finds that ads on CTV are better quality and more relevant, according to Gen Z and Millennials New York, NY – November 2, 2023 – MAGNA Media Trials, in collaboration with Samsung Ads, released a new study today that explores the viewing habits of Gen Z and Millennial audiences. Their onward march toward digital …
Brands Can Gain Favor and Support Behavior Change by Educating Consumers, Marketing Industry Has a Role to Play NEW YORK – October 6, 2023 – MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit …
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. …
