MAGNA Media Trials™ and Roku® launch new report on streaming viewers’ journey and ad effectiveness for brands NEW YORK, NY AND SAN JOSE, CA – [JUNE 6, 2024] – Today MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. …
New data-backed campaign tools developed from media intelligence by MAGNA on the impact of misinformation on brands NEW YORK, (APRIL 17, 2024) – IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and …
KEY FIGURES The US Ad Market will grow by +9% this year to reach $369 billion. Social Media advertising will grow by +14% to reach the $80 billion milestone. Long-Form Streaming advertising will expand by +13% to reach $10 billion milestone. KEY FINDINGS Based on MAGNA’s analysis of media companies’ financials, non-cyclical advertising revenues grew …
Authentic connections and transparency elevate influencer trust and drive brand engagement according to new study from Snapchat and MAGNA Media Trials New York, February 22, 2024 — With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released today by Snapchat and MAGNA Media Trials revealed …
Research from MAGNA Media Trials and PatientPoint shows consumers prefer to see educational messaging at the doctor’s office versus other channels NEW YORK & CINCINNATI, February 15, 2024 – MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media …
