Published on MediaPost IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna’s 2023 estimate still is down dramatically from its first estimate published in …
Published on Variety Interpublic Group, the ad-holding company that has made a concerted bid to enlist new kinds of audience data into planning how and where commercials run, hopes to turbocharge its efforts in a new partnership with OpenAP, a consortium of the big U.S media companies that helps identify similar consumer audiences across different …
Published on Ad Age Three-year agreement grants media agency network first-look on upcoming ad formats and show sponsorships Amazon has signed a three-year deal with IPG Mediabrands for its upcoming Prime Video ad tier, the companies announced today. The deal grants the media network—home to agencies including Magna, UM, Mediahub and Initiative—first-look rights on upcoming ad …
Published on Forbes Ad agency Magna Global issued its latest ad spending forecast revising totals for both 2023 and 2024. For 2024, Magna expects year-over-year global ad spend will grow by 7.2% surpassing $900 million. In the U.S., benefiting from such quadrennial events as the Presidential election and Summer Olympics, ad spending will increase 8.4%. …
Published on Ad Age New research shows ways advertisers can shift media strategies to better engage with younger TV viewers The divide between viewing habits for older versus younger generations continues to deepen, which means advertisers may need to embrace new media strategies in order to fully capture Gen Z and millennial consumers’ attention. While viewership …
