Mundo Now
One of the few certificated-minority-owned digital platforms with a national reach, and whose largest markets include New York, California, Texas, Arizona, and Georgia, as well as growing pockets throughout the Southeast and Midwest. The site generates 10 million unique visitors each month, along with 70+ million pageviews and 250+ million served ad impressions. Winner of 16 total Emmy’s in three years, MundoNow has its roots in print, starting out as a Spanish- language newspaper in 1979. With its deep roots in the Latino community, Mundo Now’s mission is to empower, inform and bring purpose to the online Latino community.
Website:
https://mundonow.com.
Contact:
Allen Dunstan
Sr. Director National Accounts
Email: [email protected]
Culture Brands/Because Of Them We Can
Culture Brands
Culture Brands uses their cultural fluency to inspire multicultural audiences through their media platforms and consumer brands. Culture Brands ensures their audience feels seen, heard and valued in a culturally relevant and responsible way.
Website:
http://www.culturebrands.co
Contact:
Tony Rome
Chief Revenue Officer
Email: [email protected]
equity upfront 2023
Never Whisper Justice
Never Whisper Justice
Never Whisper Justice (NWJ) is a disruptive social justice media company fusing bold storytelling and concrete social impact. Uncompromising in the pursuit of truth. Unyielding in the face of necessary change. We value truth, justice and freedom. We thrive at building relationships, connecting dots and forging unity. We bring laser focus, impenetrable conviction and deep commitment to all that we do while remaining relentlessly optimistic.
Website:
https://neverwhisperjustice.com/
Contact:
Jon-Thomas Royston
Chief Executive Officer
[email protected]
equity upfront 2023
MAGNA Hosts 3rd Annual Equity Upfront™ Focused on Maximizing for Optimal Outcomes
Industry-Leading initiative continues to provide opportunities for clients and agencies to engage with diversely-owned media partners
NEW YORK — MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its third annual Equity Upfront™ will be taking place February 7 –9, 2023. The theme of this year’s event is Maximizing for Optimal Outcomes, with a deepened focus on spotlighting opportunities for clients and agencies that support diversely-owned and targeted media partners.
The 2023 Equity Upfront™ will be a hybrid event, with days one and two taking place in-person at New World Stages in New York City, and day 3 being virtual-only. MAGNA is proud to be the first player in the media industry to put action behind the desire to raise visibility for diversely-owned and targeted media businesses. The first of kind, the Equity Upfront™ was born in 2021 to identify gaps in how our industry engages and collaborates with Black-owned and targeted media and has since expanded to include presentations from Asian American Pacific Islander, Hispanic and LGBTQIA+ media companies. Participating partners in this year’s event include Urban One, Cxmmunity, Group Black, Culture Brands, REVOLT, Canela Media and more, with talent including the actress Sherri Shepherd, rapper Ice Cube, basketball player Nancy Lieberman, Mayor Carmen Yulín Cruz & Entrepreneur Darlingtina Tucker slated to take the stage.
“The Equity Upfront™ is an initiative we are extremely proud of at MAGNA. Not only does it bring a wealth of opportunity to our clients, it’s also a huge step in the right direction as we seek to address the equity gap across the media landscape,” said Dani Benowitz, U.S. President, MAGNA.
“I am thrilled that MAGNA is supporting this critical mission to create a more equitable media landscape and give diverse media partners direct access to clients and agency leads,” said Cavel Khan, Chief Commerce Officer at Group Black. “I am confident this event will allow us all to be more tactically aligned moving into 2023.”
“At IPG Mediabrands we are focused on instituting practices that drive equity and move the industry forward,” said Eileen Kiernan, Global Chief Executive Officer, IPG Mediabrands. “To accomplish this, we must ensure we are creating spaces that both enable equal access for our media partners and help our clients reach more diverse audiences. We take immense pride in owning this major industry moment each year.”
About MAGNA
MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver an actionable marketplace advantage for our clients and subscribers.
We are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement. For more information, please visit our website: https://www-wp-stage.magnaglobal.com/ and follow us on LinkedIn and Twitter.
About IPG MEDIABRANDS
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Contacts
Press:
Isabelle Brenton
SVP, Global Corporate Communications
[email protected]
TV Viewers Want Ads To Be ‘Entertaining’ – And Deliver ‘Value’, Study Finds
By Wayne Friedman, Published on MediaPost
While TV viewers still don’t want to see many TV ads in the shows they watch, it’s more important for them to see higher forms of “entertaining” advertisements.
The desire to see “entertaining” ads scored 60% in a research panel of 1,316 persons 18 years and older in response to the statement: “I would avoid TV ads less often if… they were more entertaining.” The second-highest preference among respondents was if advertising “offered value in return” — at 53%.
These results come from a new study from media agency Magna’s research division Magna Media Trials and streaming app distributor Roku.
Farther down the list was the ongoing issue of seeing too many ads. Forty-two percent of this panel said they would avoid TV ads less often if there were “fewer ads.”
“It is important to recognize that viewers can easily skip over advertising, but our study found they are less likely to do so if the ads are as entertaining as the programming and present a more enjoyable experience,” said Kara Manatt, executive vice president and managing director, intelligence solutions, Magna, in a press release.
More younger viewers 18-34 gave a positive response when asked whether they want more “entertaining” TV commercials, at 60%. Next was 35-54 viewers, at 59%, followed by viewers 55 years and older, at 53%.
In response to the question of what brands could offer viewers in terms of “value,” young viewers registered a positive 58%, compared to 52% for viewers 35-54 and 47% for those 55 years and older.
Read the Full Study
