It’s clear that digital audio consumption is on the rise. While traditional radio has recently declined, other forms of audio, such as podcast listening, and streaming audio have increased since March 2020. This study revealed the growth of digital audio was accelerated in part due to the COVID-19 pandemic, with a majority of people reporting screen fatigue, and many citing this fatigue as the primary reason why they’re listening to more digital audio. This report, in partnership with Spotify, looks at trends in Canada.
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