Press Releases

Mixing It Up

NEW STUDY BY TWITTER, MAGNA & IPG MEDIA LAB FINDS DIVERSIFYING ACROSS AD FORMATS MAKES MEDIA DOLLARS GO FURTHER Study Reveals Delivering a Mix in Ad Formats Creates Better Storytelling, Drives Intent to Take Action & Leads to Higher ROI NEW YORK – July 9, 2020 – Now more than ever advertising budgets are fixed, …

Press Releases

Dissecting ‘Opportunity to See’

NEW STUDY BY MAGNA AND IPG MEDIA LAB QUANTIFIES HOW OFTEN NON-FRAUDULENT DIGITAL AD IMPRESSIONS ARE WASTED BECAUSE NO ONE IS PRESENT     NEW YORK – May 11, 2020 – Thus far, the advertising industry has primarily focused on only one of the factors that determines “opportunity to see” digital ads – whether the …

Press Releases

From Cookies to People

‘From Cookies to People’ Shares How the Identification of High Value Audiences (HVAs) Yields Precision That Cookies Can’t and Is Ultimately More Effective for Advertisers NEW YORK – April 8, 2020 – From mass market, to household demos, to individual demo, and finally, to big data, the advertising industry has undoubtedly come a long way in …

Press Releases

The Anatomy of a Video Experience

NEW STUDY BY MAGNA, IPG MEDIA LAB AND VEVO REVEALS THE FACTORS THAT DRIVE VIEWER CHOICE FOR DEVICE AND VIDEO SELECTION “The Anatomy of a Video Experience” Provides Insights for Advertisers on How Best to Deliver Brand Messages to Receptive Audiences across Devices   NEW YORK – March 11, 2020 – It’s no secret that …